Sunday, October 2, 2011

F As In Frank Toronto Store Launch!

F As In Frank opened their doors last night introducing Toronto to their newest location situated at 418 Queen St West, downtown Toronto.  Jesse and Drew Heifetz and the homie Chris "Landlord" Morrison decided to bring their vintage collection to Toronto, which also aligns with their Vancouver location. 

"Their first store opened in 2007, a new addition to the Whistler shopping experience. It supplied an eclectic collection of vintage clothing and was a ‘one of a kind’ shopping experience. F AS IN FRANK quickly gained a cult following in the area, leading to the opening of their larger and more innovative location in Vancouver. With the growth of their wholesale business both in Vancouver and in Toronto, the retail location is never in short supply and has the largest and most curated selection in the city."

Yep business is good. With custom interior like an imported front counter from Niagara, handcut shelving and metal piping for display, even tree trunks were brought into zen the shop. Old school ghetto blasters, a vintage Singer sewing machine from the early 1900's and an analog bagphone??  Yup they are true to the brand and vision. 

 International Wholesalin', retailin', basically stuntin', F As In Frank has all your vintage and throwback needs, keeping true to the streetstyle genre of originality and individuality. Snapbacks, vintage rock tees, shoes and accessories galore, who needs ebay?? F As In Frank has got your back. 

Shaved heads unite:

Drew, Me, Chris "Landlord" and Jesse

You can also check out my facebook page for exclusive pics of the event!